Privacy policy

Last updated: July 30, 2026

At ASIA'NOBLE, your privacy matters.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit asia-noble.com (the "Site"), place an order, or otherwise interact with our services (the "Services").

1. Who We Are

ASIA'NOBLE is a brand of HOBO HK CO., LIMITED, a company registered in the Hong Kong Special Administrative Region. HOBO HK CO., LIMITED is the data controller responsible for your personal information.

Registered address: FLAT 1506, 15/F, Cheung Fung Commercial Building, 21-25 Cheung Sha Wan Road, Sham Shui Po, Hong Kong.
Email: support@asia-noble.com

2. Personal Information We Collect

Information you provide directly
Name
Billing and shipping address
Email address
Phone number
Payment information (processed by our payment providers; we do not store full card numbers)
Account login details, if you create an account
Wrist measurements or personalization notes you submit with a custom order
Messages you send to customer support
Reviews, photographs, or other content you choose to submit

Information collected automatically
IP address and approximate location derived from it
Device, browser, and operating system information
Interaction data such as pages viewed, products viewed, time on page, and clicks
Order and browsing history associated with your device or account
Cookies and similar tracking technologies (see Section 5)

Information received from third parties
Payment providers (transaction confirmations and fraud signals)
Shipping carriers (delivery and tracking status)
Analytics providers
Advertising platforms, including Meta and TikTok

3. How We Use Your Information

Order fulfilment and customer service
Processing payments and verifying transactions
Preparing, shipping, and tracking your order
Handling returns, refunds, cancellations, and warranty enquiries
Responding to your questions and support requests

Operating and improving the Site
Maintaining site performance, security, and functionality
Understanding how the Site is used so that we can improve it
Displaying products and recommendations relevant to your interests

Marketing and advertising
Sending marketing emails where you have subscribed
Displaying and measuring advertising on third-party platforms, including Meta and TikTok
Showing you products you have previously viewed (retargeting)

Security and legal compliance
Detecting, investigating, and preventing fraud or misuse of the Site
Meeting our accounting, tax, and other legal obligations
Establishing, exercising, or defending legal claims

4. Legal Bases for Processing (EEA and UK Users)

Where the GDPR or UK GDPR applies, we rely on the following legal bases:

Performance of a contract — to process and deliver your order and handle returns
Legal obligation — to meet accounting, tax, and consumer protection requirements
Legitimate interests — to operate and secure the Site, prevent fraud, analyse performance, and improve our products, provided these interests are not overridden by your rights
Consent — for marketing emails, non-essential cookies, and personalized advertising

Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect processing carried out before the withdrawal.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for the following purposes:

Essential cookies — required for the Site to function, including cart and checkout
Analytics cookies — help us understand how the Site is used
Marketing cookies — support personalized advertising and measurement, including Meta and TikTok pixels

Depending on your location, a cookie banner allows you to accept or reject non-essential cookies before they are set. You can change your choice at any time through the cookie settings on the Site, and you can also manage or delete cookies through your browser settings. Rejecting non-essential cookies does not prevent you from browsing or placing an order.

6. Sharing Your Information

We share personal information only as needed to run our business, and only with parties that are contractually required to protect it:

Shopify, which hosts and operates our online store
Payment providers, including Shopify Payments, PayPal, and other processors shown at checkout
Shipping carriers and fulfilment partners
Analytics providers
Advertising platforms, including Meta and TikTok
Email marketing and customer review platforms
Professional advisers, and authorities or regulators where required by law

We do not sell your personal information for money.

7. Advertising and Your Opt-Out Right

We use advertising and analytics technologies that share device identifiers and browsing activity with platforms such as Meta and TikTok so that our advertising can be shown and measured. We do not sell your personal information for money, but under the California Consumer Privacy Act (CPRA) and similar US state laws this activity may count as a "sale" or "sharing" of personal information.

You can opt out at any time by rejecting marketing cookies in our cookie banner, using the "Do Not Sell or Share My Personal Information" link in our footer, or emailing support@asia-noble.com.

8. Shopify and Data Processing

Our store is hosted on Shopify, which acts as a data processor on our behalf and provides the platform, checkout, and security infrastructure. Data processed through Shopify may be stored on servers located in different countries.

Shopify's privacy information is available at https://www.shopify.com/legal/privacy

9. International Data Transfers

Because we operate from Hong Kong and use international service providers, your personal information may be transferred to and processed in countries outside your own, including the United States, the European Union, and Hong Kong. Data protection laws in these countries may differ from those in your country of residence.

Where we transfer personal information out of the EEA or the UK, we rely on appropriate safeguards, such as the Standard Contractual Clauses approved by the European Commission and the UK International Data Transfer Addendum, or on another transfer mechanism permitted by law.

10. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy.

Order and transaction records are retained for as long as required by accounting, tax, and business record-keeping law, which in Hong Kong is generally seven years
Customer support correspondence is retained for as long as needed to resolve the matter and for a reasonable period afterwards
Marketing contact details are retained until you unsubscribe or ask us to delete them
Analytics and advertising data are retained according to the retention settings of the relevant platform

When personal information is no longer needed, we delete it or anonymise it.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information
Receive a copy of your data in a portable format
Object to processing based on legitimate interests
Request that we restrict processing in certain circumstances
Withdraw consent at any time, including for marketing
Opt out of targeted advertising and of the "sale" or "sharing" of personal information
Not be discriminated against for exercising your privacy rights

If you are in the EEA or the UK, you also have the right to lodge a complaint with your local data protection authority. We would appreciate the chance to address your concern first.

12. How to Exercise Your Rights

Email support@asia-noble.com with the request you would like to make. We may need to verify your identity, usually by confirming information associated with your order or account, before we can act on a request.

An authorized agent may submit a request on your behalf where permitted by law, with proof of authorization.

We will respond within the timeframe required by applicable law — generally within 30 days under the GDPR and within 45 days under the CCPA, with an extension where the law allows and we notify you.

13. Marketing Communications

You can unsubscribe from marketing emails at any time using the link at the bottom of any marketing email, or by emailing us.

Transactional messages — such as order confirmations, shipping notifications, and replies to your enquiries — are not marketing and will continue to be sent as needed to complete your order.

14. Security

We use appropriate technical and organisational measures to protect your personal information, including encrypted connections (SSL/TLS), access controls, and payment processing through PCI DSS compliant providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you and the relevant authorities where required by law.

15. Children's Privacy

The Site and Services are intended for adults and are not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

16. Third-Party Links

The Site may contain links to third-party websites and platforms, including social media. We are not responsible for their content or privacy practices. We encourage you to read the privacy policy of any site you visit.

17. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or in applicable law. The revised version will be posted on this page with a new "Last updated" date. Where a change is significant, we will provide additional notice.

18. Contact Us

For any privacy question or request:

Email: support@asia-noble.com
Contact page: https://asia-noble.com/pages/contact

Our team typically replies within 36–48 hours. Replies may take slightly longer during weekends, public holidays, or high-volume periods.